The Most Powerful eBay Tool...And It's Free! - By James Penn

It makes me cringe when I see eBay sellers not maximising the power of all the free resources eBay provide you with. But what is the most useful and profit generating tool?

The eBay about me page!

Why is this tool so powerful? This article explains why.

Consider this scenario. You list ten items on eBay. Each item gets 200 views, that’s 2000 total views and 20% of auction visitors click through to your eBay about me page which results in 400 views. If on your about me page you have a link to another product then you could expect around 7-8 sales of that product and on complete auto-pilot. Do you realise the power of this resource now?

Now we move on to how to create the perfect eBay about me page and what your page should include.

Most importantly it should include a sign up form for your newsletter. Many marketers say that each subscriber is worth approximately $1 per month for the list owner. Firstly, however, you will need to invest in an auto-responder. I, and the majority, use aWeber Communications which can be found with a simple Google search. Follow the simple steps to insert a web form onto your about me page.

Secondly, include links to your major websites. This makes you appear professional and can also result in sales and adsense revenue.

Thirdly, include direct links to other products you sell on your website. This should result in a few extra sales per month depending on the number of auction visitors you receive.

Fourthly, include links to affiliate products that you promote. If a buyer purchases the product through your unique URL then you receive a commission which is usually around 50%. Not bad for just inserting a link on a webpage. Again, this should result in an extra few sales per month.

Fifthly, include links to your other auctions. Cross promoting your other auctions is important, especially if your products interlink.

Finally, eBay gives you the option to include your latest feedback points. If you pride yourself on a strong, positive feedback then include this into your about me page. This helps to establish trust between you and potential customers.

I imagine by now you are desperately brain storming ideas for your eBay about me page, well I hope you are anyway! If you create it in the right way then it can be a nice earner and cover the ever rising eBay fees. It will also help you in your quest to move from eBay seller to online entrepreneur.

James Penn is owner of make money on eBay website http://www.auction-enterprise You can watch him as he attempts to become the biggest eBay eBook seller in just 12 months by following his blog at http://www.powerseller-challenge.com You can grab a load of free eBay eBook at http://www.auction-enterprise.com/free-ebay-ebooks.html