Thursday, January 25, 2007

Dealing With eBay Store Price Rises - By Ian Mcintosh

Price rises are as inevitable as taxes, everything goes up in price eventually. It’s just the way it is. Ebay recently increased the prices for their eBay Stores – in both listing fees and final value fees - to a considerable amount of uproar from store owners.

While it is perfectly understandable that people don’t want to see their livelihood being threatened or their standard of living disrupted in any way, the only real decision is whether to deal with the rises or give up on the eBay Store. For anyone who is making a profit with their store, the second one is not an option.

Hardest hit were sellers of low value items who depend on a large number of listings for their profits. Their eBay Stores are operated on the basis of a “numbers game” philosophy, post a large number of listings and make a small profit on them. Result: – small profit x large numbers of listings = big profit.

But the relatively high cost of listing compared to the final value fees makes it more difficult to keep making a profit at this end of the scale. Perhaps it is a deliberate move by eBay to try and force store owners away from 50 cent and dollar listings and more into higher value items, maybe they feel that such low value items belong only in regular auction listings.

Ebay Store owners who deal in bigger ticket items such as expensive collectibles, art or jewelry will feel much less financial pain on two fronts; firstly they are making much more money per item on average, but more importantly the percentage eBay takes in its final value fees at the top end of the scale is low compared to cheaper items.

So what should you do if you are feeling the pinch from the rise in your eBay Store fees? In a way it could be a blessing in disguise for Storekeepers who deal in large quantities of listings as they will need to take serious stock of the situation and give their business a good old fashioned spring-clean.

See this as an opportunity to get rid of under performing inventory and replace it with new items that sell quickly. Many store owners get lazy due to the extremely low cost of listing an item and don’t really bother tracking and testing to see what is working and what should be up for review. Go through all your store items and find out what is working and what isn’t.

The bottom line is that eBay Stores are still a very cheap way to get an item for sale on it’s own web page on one of the busiest, most trafficked sites in the world. Prune away the deadwood and let your business bloom.

For some top secret techniques on how to make the most from your eBay Store, as well as a FREE book on the easiest way you’ll ever find to make money from Powersellers, visit http://www.AuctionStoreProfits.com