10 Essential Steps To Running A Successful eBay eBook Business - By James Penn

Running an eBay eBook business is perhaps one of the most exciting and potentially profitable online home based business opportunities – but before you jump head first into setting up an eBay eBook business that sky dives its way to failure, read this article and discover the essential steps that you NEED to take in order to run a hugely profitable and successful eBay eBook business.

Step #1

Identify a niche to market to

There are so many eBook sellers on eBay nowadays that you can’t just jump head first into selling any old eBook you find. Don’t compete with the well established eBook sellers, instead find eBook niches that you can target and then dominate that niche.

For example, you could choose to sell eBooks about golf. Once you’ve dominated that micro-niche, move on to other sports such as soccer, tennis etc. This way, while you may not be targeting as many people, you will become an authority and everyone will come to your eBay store for eBooks on these topics.

Step #2

Brand your eBay eBook business

Branding is an important step. It differentiates you from other eBay sellers and creates a recognisable distinction for your eBay business.

It all starts with your eBay username. Choose a username that falls in line with the niche you are targeting. Choose an eBay store name that fits in with what you sell. Create a short slogan that fits in with the items you sell. Develop a template that you use on each of your auctions so your customers will recognize you and your business.

Step #3

Focus on steady but consistent growth

There’s no point listing 100 eBooks in your first few days on eBay. Start slow and grow steadily. Start by selling 3 or 4 different eBooks and add one or two to your library every week. Keep updating your library to keep your customers returning.

Step #4

Identify your main competition and exploit their weaknesses and implement their strengths into your own business

Find the top eBay sellers on eBay. Find what they are doing well and incorporate that into your business (but don’t copy). Find out what they are doing wrong, and make sure you don’t make the same mistakes.

Step #5

Experimentation is the key to success

Once you’ve set up a listing, don’t just continue to relist it exactly how it was before. Play with the title, the sales letter, and the graphics. Make it different and track the results of your changes. Once you have tweaked it a number of times, use the format which converted best for you.

Step #6

Little changes can have drastic effects

You need to realise that tiny changes can have huge effects. Just by changing one word in your auction title could lead to hundreds more people seeing your auction and leading to tens more sales. Make lots of little changes and track your success.

Step #7

The customer is always right – treat them with respect

The customers are the lifeblood of your business – without them you have nothing. Make sure you treat them with respect. Refund them if they want refunding, deal with any problems with a timely manner and always respond to emails.

Step #8

Only sell quality

If you sell poor quality eBooks, then you’ve lost that customer for life. They won’t buy from you again if they think their next purchase will be of the same poor quality. But if you provide them with top quality products, they are more likely to return and spend more money in your eBay store. Always read products before you sell them.

Step #9

Create your own products

Once you’ve set everything up and become known as an authority seller, then develop your own products. It will further enhance your reputation and give you an additional eBook to sell from your store.

Step #10

Build the backend!

This is important! Never sell an eBook on eBay without having some form of upsell. If you sell an eBook about dieting secrets for $5, then upsell with an affiliate product all about exercises to lose weight for $50. This will explode your profits!

James Penn is an experienced eBay seller & has assisted many eBay sellers to help them make money on eBay in 2007 and for many years to come. Discover many of his other eBay selling tips that will help explode your eBay sales & grab a selection of free eBay eBooks by signing up to his free eBay newsletter.