How To Post Your First Ebay Auction in Five Simple Steps - By Ahmed Nassar
Ebay is the internet's largest marketplace, and it's an excellent place for buyers to find what they want at bargain prices, and for sellers to find buyers. If you haven't posted an auction on ebay before, It’s fairly simple to post your first auction on eBay. Just do the following five steps.
Step 1: Open an eBay seller’s account.
Obviously, this is the first thing you need to do . If you’ve bought things on eBay, then you already have an account – just log in with it and click ‘Sell’ in the toolbar at the top of the page, then click ‘Create a seller’s account’. If you’ve never used eBay before, then you’ll need to open an account first using the ‘register’ link underneath the toolbar, and then click ‘Sell’ and ‘Create a seller’s account’. The eBay site will then guide you through the process. For security, this may involve giving card details and bank information.
Step 2: Decide what to sell.
For your first little experiment with eBay, it doesn’t really matter what you sell. Take a look around the room you’re in – I’m sure there’s something in there that you’re not all that attached to and could put in the post. Small books and CDs are ideal first items. Once you get more used to how things work, try to indentify which market is right for you.
You need to consider two things in your market choice. The first is market size, which indicates how much demand exists for the products you're considering to sell. Second, your personal intterest in what you sell. You must balance between those two factors to be successful.
Another thing I noticed on Ebay is what I call the Uniqueness Factor. What I mean by that is how unique are your offerings. If people see a lot of people selling the same item. They will tend to buy the cheapest, and that starts price wars between sellers. A smart seller chooses a smaller, more profitable niche to conquer. When you differentiate your offerings your profits and chances of making a sale will be higher. That's why starting with your own things at home will be unique enough and wouldn't cost you much for your first auction.
Step 3: List your item on Ebay.
Click ‘Sell’, and you’re on your way to listing your item.
Before you go ahead and list your item, look at some other existing sellers and learn from them. Notice how they layout their auction page, what keywords they use. Also note their starting prices and determine some of the startegies they use to attract bidders.
Next, choose a category – it’s best to just type in what the item is and let eBay choose for you. Next, write a title and description. Include key words you think people will search for in the title box, and all the information you have about the item in the description box.
Make sure you build an attractive and inforamtive auction page. Use pictures and headlines to highlight the benefits of your product. Answer as much questions a buyer might have as you can. Clearly state your refund, shipping and payment policies and contact information.
Now set a starting price. $0.01 is the best starting price, as it draws people in to bid who otherwise wouldn’t, and items will almost never finish at such a low price. The next thing to set is the duration of the auction: 3, 5, 7 or 10 days. This is up to you: longer sales will usually get more bids, but will also seem to drag on forever. If you’ve taken a picture, add it now – items with pictures always sell for more. Finally, tick the payment methods you will accept (just PayPal is best for now), and where you will post to (limit yourself to your own country to begin with). Submit and you’re done!
Step 4: Wait for it to sell.
This is just a matter of sitting back and letting eBay do its thing – buyers will find your item and leave bids on it. Some bidders might email you with questions about the item, and you should do your best to answer these questions as quickly as you can.
Remember that if your item doesn’t sell then you can list it again for free.
Step 5: Collect payment and post it.
eBay will sent your buyer emails guiding them through the process of sending you payment for the item. Make sure you have the money before you send anything.
Once you’ve got the payment, all you need to do is pack the item for posting (make sure to use some bubble wrap), take the buyer’s address from the confirmation email eBay sent you, and write it on the parcel. Put some stamps on, post it, and you’re done!
I hope you will enjoy selling your first item on Ebay.
Ahmed Nassar is the founder of a wholesale distributors directory that has great resources for ebay sellers and ecommerce website owners. Ahmed is commited to helping people better undestand ecommerce and benefit from it.