Monday, December 04, 2006

How To Make Your Ebay Listing Get Found By Buyers? - By Ricky Lim

With thousands and thousands of listings for each category on ebay, it is easy for your ebay listing to be buried and ignored by buyers because buyers can’t find them. Sure, you could pay more money using featured items, bold items, second category and all those stuff. But what if there is a better way for your listing to get found without paying the additional fees that eats into your profits?

Up to 85% of ebay users use the search function on ebay to find what they want. Since most ebay users do not use the check the “title and description” box during searching, that’s means the title is the single most important factor for your ebay listing to be found.

Ebay allows up to 55 characters in the title and you should full use of it. I’ve seen listings where the title is only 15-20 characters long and give very vague description on what they are selling.

Try to be as descriptive as possible in your title. For example, if you are selling a dvd player on ebay. Put in the model no, brand of the dvd player. An example would be “Sony DG-1098 DVD player v2” or something along the lines. The main advantage is you get less competition for more specific terms and also buyers who find your listing this way already knows about this product and are more inclined to bid on it.

Keywords in ebay are also important. Some keywords are hot and get a lot of searches while others get close to none. One way of finding hot keywords is to use ebay pulse and get the top 10 keywords for your category.

Then to try to weave in at least 1 such keyword into your title so that your listing shows up on search results.

It is also important to add a picture to your title listing. There are 2 reasons for this. Firstly, a pictures tells a thousand words, putting a picture of your product helps buyers to know what they are buying. Secondly, listings without picture appear almost as a single line on ebay search results while those with pictures take up almost 4 times the space. So it’s easy to spot your listing with pictures.

Ricky Lim is an ebay powerseller who runs an ebay selling tips site. Visit his site for more selling tips on ebay dropshipping and ebay bid snipers