Friday, July 06, 2007

Make Money On Ebay With Auction Promotion Strategies - By Evan Gould

Have you ever used Ebay to make money online? If you answered no, then you are missing a huge opportunity no matter if you are running an established web business or just a newbie at making money online.

You should think about Ebay as a promotion strategy that puts literally thousands of buyer’s right in your hands providing you leads and sales at the same time. And if you have a good sales funnel once you gain one lead from Ebay you can use that lead to up sell higher priced items in the future.

Here is how it works. First plan out your sales funnel. Your sales funnel normally starts with a lower priced item which is used to get a lead. Then the sales funnel will use this lead to up sell higher priced items down the road.

For instance, if you sell barbecue grills, perhaps one of your promotion strategies would be to start selling barbecue accessories on Ebay for a cost that you can break even at. Then by capturing the e-mail, and physical address information of the customer, you use this customer database to sell higher priced items such as grills down the road.

In addition, with millions of people using Ebay, it is one of the best website free traffic methods you can use to drive traffic to your website. And best of all one you capture this traffic and gain a customer database out of it you can market to that database of customers for years to come.

Ebay is an opportunity sitting right in front of you and you can take advantage of it for fairly little effort. But in order to take advantage of it you must act.

Don’t just sit back and rely on the same promotion strategies you have used in the past. Selling customers as they walk though you door, really limits you. In today’s world to remain competitive you really need to focus on building a lead database and using those leads to market to over and over again.

And if you are already in the internet business, don’t just rely on your website to deliver traffic to your site. Focus on a much more broad promotion strategy that can get traffic from a variety of websites. Ebay is one of those great traffic strategies that is often overlooked by many internet businesses.

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