Thursday, February 26, 2009

eBay Keywords is a great tool to help you

eBay Keywords is a great tool to help you find what people are actually searching for on eBay.

Since 90% of people who use eBay use the "Search" function which searches Auction Titles (unless the box is checked to search the descriptions, which by default it is not) knowing what people are searching for can vastly improve your auction sales success rate.

What does this mean?

It means, if you're selling something you can get 2, 5, even 20 times the amount of visitors you'd normally get by adding a few more Keywords to your auction title.

Knowing which Keywords people are searching for is what eBay keywords shows you, however, it's not the most user friendly tool.

First, you access the keyword tool by going to keyword.ebay.com

Second, you'll notice a search box, don't bother entering anything into there, it will just search Auctions, I have no idea why eBay has it setup like this, but it makes it look like you can search for keywords from the list, which you cant.

There are some tools out there that let you search eBay Keywords and actually give you a number of searches performed, I talk about this in my newsletter. So, lets say you are selling baby clothes. So you click "B" then scroll down and you'll see baby Gap, Baby Phat, etc.

If your item can use one of these keywords, use it in your title.

But, before we write a title, lets click on a keyword that fits the item, "say Baby Gap." This will perform a search on the baby gap term.

Now, you see the search results, start clicking on some listings and scroll down to see if they have the view counter on their auction. You can then compare the auctions to see which is getting the most views, take the title and make a similar one, and use those keywords in the description.

Here's an example:
Let's say I have a stack of baby clothes I want to sell. Let's say there's a few Baby Gap items I might write a title like "Assorted Baby Clothes - Baby Gap, Baby Phat, NR"

This now only helps you sell more but helps people looking for those specific items find your auction which will get them what they are looking for.

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