The Success Factor: Finding Your Niche on eBay - By Charles Hammer

You’ve spent a day or maybe two or three cruising around eBay. You even registered and bought that iPod skin your niece wants for her birthday. Now it’s time to get down to business; that is, your business. Just exactly what is it that you are going to sell on eBay? The right choice of product is one of the most important decisions you will make when you become an eBay seller. If you are already successfully selling products in a different environment, it is still important to select that perfect product from among your wares that is best suited to your eBay audience.

It is true that many people clean out their closets and turn a tidy penny auctioning off their loot on eBay. However, the day is long past when any moldy old pair of shoes from the back of the closet would be snapped up by an eager eBay buyer. Even if you did make a killing with last year’s snow boots, the detritus from your storage unit doesn’t make for much of a business plan. There are many people though who have built eBay businesses selling the contents of other people’s closets for them so that is one area at which you might want to look.

When considering your product, think along these lines:

Do you want to sell an item which reflects a personal passion? Hobbies are the basis for many eBay success stories as are personal interests such as a specific period in history or a style in fashion.

Do you want to serve as a conduit for other people to sell their products on eBay? Stores to which individuals consign their items are mushrooming throughout the country. This sort of eBay store, however, can be both labor and capital intensive. You will also need to have a solid knowledge base of eBay expertise or employ someone who has the know how.

Do you want to expand your current bricks and mortar customer base by establishing an eBay presence? eBay is an excellent way to quickly implement an online strategy.

Do you want to purchase items and resell them on eBay? You can accomplish this goal by purchasing single pieces that you scout out or by being a drop ship merchant. Picking up wholesale lots is another way of being a reseller.

Now you are well on your way to discovering your route to eBay success. Once you have narrowed down possibilities for the kind of eBay merchant you want to be, it is time to do more online research. It may seem to you that a lot of time is being spent just looking around and getting a feel for the terrain. You will find though that tomorrow’s eBay success is founded on today’s eBay research.

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